Treat the price of college more like a car showroom ...Middle East

I bought a new car last month. It struck me how similar car pricing is to college pricing. Both start with a sticker price so high it shocks people. Then it is quickly followed by a list of discounts and options to make the purchase more attractive. Finally, the buyer is offered financing to ease the pain. Each walks away with a different price, a bit stunned and happy it’s over. But there is a big difference. In the showroom, I overheard two guys negotiating hard with a salesman over every component of the price from the $700 keys to the $2,000 safety package. They sure were doing a better job than I was. They knew what they could afford and were not going to go above it. But in all pro

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