The PIF-owned AlUla Development Company has launched operations in support of the development of AlUla, it has been announced. According to a statement, the new entity will utilise real estate development and asset management, alongside a long-term investment strategy, to create jobs and opportunities for local businesses and communities. Furthermore, it will work to preserve one of the world’s largest and oldest cultural sites. It highlighted that the company would work closely with local and international experts in architecture, construction, design, and heritage conservation to deliver the sustainable transformation of AlUla. The company’s mandate is in line with PIF’s strategy, which is
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