“200 years of Egyptology” and “100 years of King Tut” were among the best advertising campaigns that were launched during 2022, according to the Ads of the World website. Ads of the World, a global website specialized in highlighting the best promotional campaigns and creative ideas in the field of advertising, chose the two international campaigns. These were launched by the Ministry of Tourism and Antiquities to promote tourism to Egypt, among the best campaigns that were launched during 2022. The first campaign was launched in September 2022 to celebrate the 200th anniversary of deciphering ancient Egyptian writing and the emergence of Egyptology. The aim was to introduce the world to the
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