BMW increasing focus on India, sees growth potential amid low penetration ...Middle East

German luxury carmaker BMW is increasing its focus on India, buoyed by the best-ever annual sales in 2022 as it sees huge growth potential for market leadership here given the low penetration. Driven by the highest ever number of launches (26 ), and pent-up demand arising from the pandemic-induced lockdowns, BMW India sold 35 per cent more cars (BMWs and Minis combined) in 2022 at 11,981 units (of which 11,268 were BMWs), making it the highest ever deliveries in its history since its entry in 2007. Its two-wheeler brand Motorrad also had its best-ever sales delivering 7,282 units, a full 40 per cent growth on-year. Though India is likely to overtake Japan to become the third largest auto mar

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