The Cristiano Ronaldo effect: Saudi Arabia and Al-Nassr ...Kuwait

"I must say, I'm very surprised by how many people there are here today," Rudi Garcia, coach of Saudi Arabian team Al-Nassr, said before a packed press conference in the first week of 2023. "Normally, there are only three or four journalists here to talk about the game..." This was a media event the likes of which Saudi Arabian football had previously never seen. This was an example of the Cristiano Ronaldo effect in action. The Cristiano Ronaldo effect It wasn’t the first. Al-Nassr is now the most-talked-about club in Asia and beyond after announcing the signing of the 37-year-old mega-star on 30 December. The Portuguese attacker is one of the most famous figures,

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