Celebrity chef and social media meme Nusret Gokce – better known as "Salt Bae" – has turned his singular way of seasoning a steak into global fame and huge wealth. The 39-year-old Turkish fitness fanatic first gained renown a decade ago with YouTube videos showing him pouring salt on a cut of meat, down his bare arm, with an overtly sensual pout. His 50 million Instagram followers can now see him posing in his trademark dark glasses and slicked-back hair with the FIFA World Cup and some Argentinian football stars. How Salt Bae actually got to touch the golden trophy after Argentina's win over France is the focus of a formal FIFA probe. A collection of Salt Bae tryin
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