Sony Pictures Networks India (SPNI) has rebranded all its network channels to be more aligned with the Japanese conglomerate's global ethos, the company said in a statement on Monday. According to N P Singh, managing director and CEO, SPNI, "The power of the Sony brand and its values have driven our work ethics so far, and today, it reflects in our channel-brand architecture as well." "The work that we started three years ago has now reached fruition. We are creating a powerful unified entertainment conglomerate with a broader appeal by refocusing our existing channel portfolio in its latest look and feel," he added. Sony's networks exist at the intersection of technology and entertainment -
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