Truecaller, the world’s leading global communications platform launches a new campaign today to convey an important message. Conceptualised by Truecaller and The Womb, the campaign depicts the true essence of India and its people. With two names and one identity, our large and vibrant India also has many mini-India’s within. We know that the smartphone is just as important a tool for people in the cities as it is for small town India. Everyone needs to be protected from the menace of unwanted communication. These films are a humble attempt to leave a mark on the audience with the use of the ‘laal rang’. What makes this message intuitive and impactful is when the use of the colour red is used
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