Kourtney Kardashian caught in Boohoo fashion backlash ...Middle East

LAST week, reality star and entrepreneur Kourtney Kardashian was announced as the “sustainability ambassador” for fast fashion conglomerate Boohoo. Almost immediately, consumers and activists were vocal about their stance that the collaboration would be “inauthentic”, and feared it would do little to invoke active change toward sustainability.The backlash grew louder upon the release of the first two collaborations between Kardashian and the brand, a capsule collection of 41 pieces priced between US$6 (RM27.15) and US$100 (RM452.60). Critics claimed that the pieces were just for show, as the sheer volume of Boohoo’s other fast fashion lines would negate any intended impact on sustainability

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