Beats debut in the Hanseatic city: In the first quarter of 2026, Deutsche Hospitality is scheduled to open a hotel under the new House of Beats banner in the Hanseatic city of Hamburg. The new lifestyle hotel concept makes the hotel a center and home for everyone interested in art and culture as well as cosmopolitan and fashion-minded travelers alike. In short: House of Beats turns the hotel into a catwalk. "Its vibrant and pulsating fashion, culture and music scene makes Hamburg our location of choice for a House of Beats hotel," says Denis Hüttig, Senior Vice President of Operations at Deutsche Hospitality. "Located directly in the center of the northern German metropolis and in the immedi
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