Story at a glance Saturday will be the first ever National Cinema Day. Movie theaters across the country will offer $3 tickets to draw in more moviegoers. In 2021, just 47 percent of the U.S., Canada population went to a movie theater at least once. Thousands of movie theaters will be offering tickets for just $3 on Saturday as the cinema industry attempts to draw in customers over a long weekend that typically doesn’t see a lot of movie-goers. The Cinema Foundation, a nonprofit connected to the National Association of Theater Owners (NATO), is launching the inaugural National Cinema Day. Over 3,000 movie theaters are participating by offering $3 ticket
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