College football revelry will be in full swing on Saturday when teams kick off the 2022 season, but there’s one tradition that needs to end — the National Collegiate Athletic Association’s (NCAA) insistence that its players are amateurs. Players are now free to earn money from their name, image and likeness (NIL) contracts but NCAA policies are preventing them from realizing their full market potential. Federal policymakers should resist calls to legislate these misguided rules and the NCAA should embrace the free market instead. With annual revenues exceeding $18.7 billion, college sports are big business. Power Five schools alone — the 69 programs competing in the NCAA’s most presti
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