Govt warns industry. advertising bodies to comply with surrogate ad norms ...Middle East

Concerned over surrogate advertisements on television and social media platforms, the government on Wednesday directed industry bodies CII, Ficci and Assocham and those related to advertising and broadcasting to ensure compliance of the existing guidelines. Otherwise, the government would take stern action against the violators by consumer protection regulator CCPA, it said. The guidelines for prevention of misleading advertisement ban surrogate advertisement or indirect advertisement of goods or services whose advertising is otherwise prohibited or restricted by law. The consumer affairs ministry said, "It has been noticed that these guidelines are not being strictly complied with by the co

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