Deepfakes had a moment this year: From a fairly obvious deepfake of Ukrainian President Volodymyr Zelensky on hacked media in Ukraine to more proficient video scams involving Elon Musk and potentially spurious claims of deepfakes obscuring the truth from Pakistan to mayors’ offices across Europe. Hundreds of articles have focused on these and hypothetical deepfake scenarios and what they mean for the future of video and trust. But despite all this attention, shallowfakes — videos shared with misleading contexts or small edits — are far more widespread and easier to produce. Tackling the scourge of shallowfakes will set us in good stead in a number of ways. It will solve a pressing iss
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