If you have any mental image of Buckminster Fuller, you might picture him as a white-haired, bespectacled old man, standing in front of a chalkboard, holding up a model of a geodesic dome: a visionary, explaining his invention. This is how he appears in the second-and-a-half–long clip that Apple used in its “Think Different” commercial in 1997. Fuller’s image flashes on the screen as part of a parade of some of the most famous figures of the twentieth century: Albert Einstein, Bob Dylan, Martin Luther King Jr, Muhammad Ali. “Here’s to the crazy ones,” the voice-over, by actor Richard Dreyfuss, intones. “The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones
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