Looking for new ways to boost revenue, Tokyo’s tax authority will hold a competition for ideas on how to revive liquor sales The Japanese tax collector has launched a contest calling on citizens to come up with innovative ways to bring up falling alcohol sales, hoping to encourage young adults to hit the bar more often and give a shot to government revenues. The National Tax Agency (NTA) has dubbed the new campaign ‘Sake Viva!’ after Japan’s iconic rice wine, calling on anyone aged between 20 and 39 to submit business ideas for the country’s alcohol industry, which is lagging in the wake of Covid-19 and declining
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