Artem Lobov claims he was crucial in helping Conor McGregor establish his whiskey brand Conor McGregor's successful whiskey business has played a large role in the Irish former UFC champion regularly being listed among sport's best-paid superstars - but none of it would have happened without the help of Artem Lobov, the 'Russian Hammer' has revealed. McGregor launched his Proper No. Twelve blend of Irish whiskey in 2018, a drink which was named after the Dublin suburb he grew up in and which immediately became a centerpiece of the MMA star's financial empire - particularly after he and his business partners sold t
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