Supermodel Bella Hadid has stepped from the catwalk into the metaverse with the launch of CY-B3LLA - a collection of Non-Fungible Tokens (NFTs) featuring artwork based on 3-D scans of her face and body. Hadid, 25, an American of a Palestinian and Dutch background, told Reuters in an interview from New York that she was intrigued by shared virtual-world environments and that she wanted to make "cool versions" of herself after becoming obsessed with video games during the Covid-19 lockdown. Earlier, she said on her Instagram account that she had created the NFTs to "encourage travel, community, growth, fantasy and human interactions". NFTs are a digital asset that exist
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