Nine out of ten Britons increasingly keeping tabs on spending -NielsenIQ ...Middle East

Sales volumes at UK supermarkets fell 4.1% year-on-year in the four weeks to July 16, with nine out of ten Britons saying they are increasingly watching what they are spending as they battle a cost of living crunch, industry data showed on Tuesday. Market researcher NielsenIQ highlighted a 9.4% dip in sales volumes of meat, fish, and poultry, an 8.1% fall in household items, and a 6.4% decline in packaged groceries, as households sought to manage their shopping budget amid soaring inflation.

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