Big FMCG companies are entering the plant-based meat segment, targeting non-vegetarian consumers who are looking for an animal-protein replacement, besides a large section of vegetarians. The segment which opened up two years back is estimated to touch around USD one billion by 2030 and now products in the plant-sourced meat segment are available at e-commerce platforms and large retail chains in leading metros. Besides, players are also targeting institutional clients in the HoReCa (hotel, restaurant and catering) segment and several Quick Service Restaurant (QSR) chains such as Domino's and Starbucks in India have included plant-based protein in their food menus. Last week, Tata Consumer P
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