Should a high subscription fee stop those living in rural India from enjoying Netflix shows? Not really! A "sachet subscription" for Rs 10 per movie can play all the trick, says fintech firm PayNearby. Internet data consumption for chatting, content and social media is alike in urban and rural areas. However, it is skewed in favour of the urban population for shopping, education, job searches, medicine and mobile banking, among others as compared to those living in rural and semi-urban areas, said Anand Kumar Bajaj, founder MD & CEO, PayNearby. "Today there is availability of easy credit, easy insurance, easy content and many other services. As per BCG data, in urban and rural areas, people
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