What Is Shell Doing On TikTok? ...Middle East

Oil and gas firms are increasingly realizing the importance of appealing to the Gen Z population, particularly as their voices on social media and other public forums are influencing the climate change response and national energy agendas. With more pressure than ever to transition away from fossil fuels to renewable alternatives, oil and gas firms may rely on this young generation for their survival in the coming decades.  Shell Plc is the first of the oil majors to announce its entrance onto the social media platform Tik Tok, to appeal to…

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