‘Gangnam Style’ impact endures a decade after it broke the internet ...Middle East

SEOUL: When South Korean rapper Psy released “Gangnam Style” a decade ago, few anticipated the scale and speed of its success, and how it would help usher in the streaming revolution.Its madcap music video with the now-trademark horse-riding dance was released on July 15, 2012. It focused on the local, poking fun at Seoul's wealthy Gangnam district -- but within weeks it went global.By December that year, it had reached one billion views on YouTube. It birthed countless memes and parodies, with the giddy-up dance performed by flash mobs from Azerbaijan to New Zealand.And “Gangnam Style” showed the music industry what could be achieved through internet platforms and social media, especially b

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