Snapchat revealed on Wednesday that it will now offer "Snapchat+," a subscription plan providing a collection of "exclusive, experimental, and pre-release features" for $3.99 a month. "This subscription will allow us to deliver new Snapchat features to some of the most passionate members of our community and allow us to provide prioritized support," Snapchat's parent company, Snap, said in a press release. New features include the ability to pin your close friend as a BFF and to customize the app’s icon. The subscription is aimed toward “the people who spend most of their time communicating with their closest friends on Snap,” senior vice president of product Jacob Andreou said in
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