Consumer behaviour in Qatar has changed “completely and sustainably” due to the Covid-19 pandemic, suggests a new study by Roland Berger. In an ongoing effort to build a better understanding of this phenomenon and the extent to which it has affected doing business, Roland Berger in Qatar conducted a “first-ever” Qatar-focused consumer study. Over 300 interviews were conducted covering different segments, such as locals and expats, male and female consumers, and different age groups, among others, to analyse and better understand the lasting effect of Covid-19 on consumer behaviour. Analysis was performed across multiple areas like buying patterns, media consumption, payment solutions, and p
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