ACCORDING to McKinsey, the worldwide beauty and wellness sector is worth more than US$1.5 trillion (RM6.63 trillion), with annual growth of 5%-10%. Over time, the notion of beauty has evolved, with total wellbeing taking centre stage. Consumers today see wellness through a much wider and analytical lens, including not just beauty and appearance but also fitness and nutrition, with overall physical and mental health as a personal objective.Despite its growth, the sector is beset with problems. Negative sales strategies include gimmicky hard selling practises, emotional blackmail, and body shaming. In the process, these techniques put the client under pressure and intimidate them, resulting in
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