Global media giants including Disney and Sony and Asia's richest man reportedly battled Sunday for the broadcast rights for the Indian Premier League cricket tournament, one of the world's most-watched sporting events. The winning bidders were expected to pay up to $7.7 billion in an online auction held by India's cricket board on Sunday to show and stream the two-month contest for five seasons from 2023 to 2027, according to analysts. This dwarfs the $2.55 billion shelled out by Star India, owned by US behemoth Disney, for the previous five-year deal which ended last month with the 15th edition of the tournament involving an expanded 10 franchises playing 74 matches. Attracting some of cri
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