The I&B Ministry on Saturday asked Twitter and YouTube to remove from their social media platforms the videos of advertisement of a perfume brand that triggered outrage for "promoting sexual violence against women". In letters to Twitter and YouTube, the Ministry of Information and Broadcasting said that the videos were "detrimental to the portrayal of women in the interest of decency and morality" and in violation of Information Technology (Intermediary Guidelines and Digital Media Ethics Code). The videos of the perfume brand sparked outrage among a large section of social media users, who claimed the advertisement sought to promote sexual violence against women. "It has come to the notice
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