• In comparison to the previous July edition of 2021, Myntra has bolstered its Beauty and Personal Care portfolio by 100% with an assortment of well-known brands • For the first time at scale, India's leading beauty creators to host 165 hours of live commerce sessions through EORS-16 in collaboration with key brands to effectively engage beauty shoppers BENGALURU, India, June 3, 2022 /PRNewswire/ -- Myntra continues to witness steady growth in the Beauty and Personal Care (BPC) segment as the preferred platform to shop for international and domestic brands. Ahead of the biggest edition of Myntra's marquee fashion festival, EORS, the platform is betting big on the beauty and personal care seg
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