Understanding Booking.com’s shift to the merchant model and a roadmap for hotels to compete with it ...Middle East

Four out of ten (40%) Booking.com reservations in Q1/2022 were processed through the OTA’s payment platform, an 48% increment compared to the last year (Q1/2021 accounted for 27%) and twice as much as just four years ago (2018) when the number was 2...

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