A DEBATE on the role of TikTok in the music world is currently raging after singer Halsey ignited the tinder by posting a TikTok on May 22, claiming that her label will not allow the release of a new song without a “viral TikTok moment”.In their video (the singer uses she/they pronouns) Halsey claimed the record label Astralwerks-Capitol is blocking her from releasing a new single unless the song can satisfy their marketing criteria. The video currently has over seven million views.“I’ve been in this industry for eight years and I’ve sold over 165 million records and my record company is saying I can’t release [the song] unless they can fake a viral moment on TikTok,” she claimed.Halsey late
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