Why Rihanna’s Fenty Beauty is expanding into Africa ...Middle East

Fenty’s planned launch in Africa is perceived as a reaction to the growth of the continent’s beauty and personal care industry which is now valued at over $12 billion.Latest figures show the market could reach $14 billion in 2022, oiled by a steady rise in disposable incomes among the continent’s middle class.The original version of this story was republished with the permission of bird, a story agency under Africa No Filter.Read the rest of this story on qz.com. Become a member to get unlimited access to Quartz’s journalism.

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