How Egypt’s Most Expensive Top-Up Card Raised Millions ...Egypt

Top-up card donated to Mersal | Photo Creit: BBC News Late on the vibrant eve of Eid al-Fitr, Heba Rashed was faced with an interesting, albeit unorthodox proposal: a donation of a single Vodafone top-up card to her NGO, the Mersal Foundation. Text sent in to Rashed | Photo Credit: Heba Rashed The text, sent in by a young girl, had been well-meaning and simple: “I want to donate to the premature babies you take care of, but I don’t have money,” it read. “I only have a top-up card, and I would like to donate it.” Rashed, as Founder and CEO of the Mersal Foundation—a health charity born in the sleepy suburbs of Maadi, which provides pro bono medical treatment to all nationalities without discr

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