Digital Advertising Alliance Launches Initial Certification Process for Addressable Media Identifiers (AMIs) ...Middle East

AMI Providers Must Certify Compliance with AMI Policy Framework; TrustArc to Extend DAA Role to Serve as Initial Certification Partner; LiveRamp First Provider to Undergo Certification; Prebid Addressability Framework to Be Initial Software Service NEW YORK, May 3, 2022 /PRNewswire/ --...

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