The numbers on CNN+ just didn’t add up ...Middle East

Economy by : (Quartz) -
After roughly $300 million invested, 23 days in operation, and just 10,000 daily viewers, the numbers for CNN+ just didn’t add up. The streaming service’s parent, CNN, has decided to shutter the product; April 30 will be its last day in operation. The decision was confirmed by CNN on its website, just three days after reports surfaced that the company had decided to cut CNN+’s marketing budget. During today’s conference call with investors, AT&T, the former parent company of CNN, noted that “declines in earnings at WarnerMedia reflect increased investments incurred in launching CNN+ and expanding new territories at HBO Max.”Now, under the leadership of David Zaslav, the CEO of the newly form

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