Russian billionaires have grown weary of the label amid sanctions A number of businessmen who were born and raised in Russia have asked US-based Forbes magazine to not call them ‘Russian’, apparently deeming their roots bad for their public image amid Russia’s military operation in Ukraine and the resulting Western sanctions against Moscow. According to Forbes, it has been receiving these appeals for several years, but their number has grown significantly in the past few months, especially since the launch of the operation. Among those who don’t want their public image linked to Russia are Yevgeny Shvidler, partne
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